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ABOUT US

Hispanics make up 17.8% of the U.S. population, and almost half of the United States’ population growth. Additionally, the Hispanic ad market is worth $9.6 billion, which means there are powerful opportunities to create ads targeted to Hispanic audiences.

Because Hispanic audiences are bilingual and engage with content in both English and Spanish, advertisers need to make sure they are prepared. Below are a few of our favorite Hispanic marketing campaigns with explanations of the strategies that made them successful.

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Manny Alfonso

CEO/OWNER

Manny Alfonso is the President and Founder of The A Group Holding, LLC, a full-service Hispanic marketing, event and public relations agency with offices in Miami, New York and Houston. The A Group services more than a dozen clients currently, ten of which are Fortune 500 companies. The A Group also consults for several local, state and federal political campaigns. Prior to founding The A Group, Mr. Alfonso was the Chief of Staff for former Miami Mayor, Maurice Ferre, and also Executive VP for Ferre Holdings LTD, overseeing development and operations for the company in Honduras, Venezuela, Puerto Rico and Spain.

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NEWS

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Un hombre de influencia
MANNY ALFONSO

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THE ALFONSO FAMILY

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