Hispanics make up 17.8% of the U.S. population, and almost half of the United States’ population growth. Additionally, the Hispanic ad market is worth $9.6 billion, which means there are powerful opportunities to create ads targeted to Hispanic audiences.
Because Hispanic audiences are bilingual and engage with content in both English and Spanish, advertisers need to make sure they are prepared. Below are a few of our favorite Hispanic marketing campaigns with explanations of the strategies that made them successful.
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