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Let The A Group convert your general marketing campaing the to Hispanic Audience
Hispanics make up 17.8% of the U.S. population, and almost half of the United States’ population growth. Add that to the fact that the Hispanic ad market is currently worth $9.6 billion, and you have a powerful argument in favor of creating ads geared specifically towards a Hispanic audience.
Because Hispanic audiences are bilingual, and engage with content in both English and Spanish, advertisers need to make sure that they are prepared. Below are a few of my favorite Hispanic marketing campaigns, and an analysis of what made them successful.
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